Community Partnerships Key to Helping Educate, Inform Latino Community

The passage of the Affordable Care Act (ACA) has the potential to provide greater access to care for countless Americans, reduce health disparities, and make health services more affordable. And, for the nation’s growing Latino population this historic law has even greater implications — in California alone, 59 percent of the uninsured population is Hispanic.  However, many Latino residents and families still have questions about how the changes will impact them and the gaps in knowledge are equally prevalent.

As one of the state’s largest insurers, Anthem Blue Cross knows that providing the Latino community with up-to-date information, education and awareness about the changes is critical to ensure they are making informed decisions and most importantly understanding that reaching the Latino community requires a unique approach.

Since last year, Anthem has put into place a team of community health promoters and bilingual educators who are informing and educating Latino residents about the ACA and how they should be prepared. Anthem’s team has hosted hundreds of townhalls, community meetings and enrollment events to reach people in their communities. And, as the March 31st deadline to enroll quickly approaches Anthem has further strengthened efforts to ensure consumers have access to a knowledge source in the community with regular enrollment education in key locations throughout Los Angeles, San Bernardino and Riverside Counties.

Through its efforts Anthem has counted on the partnership of organizations such as MAOF who share in the mission to ensure the Latino community takes part in this historic moment that can help improve the health and wellbeing of countless families in the state. “We have been very excited to partner with MAOF to help reach the Latino community on this very important effort,” said Juan Zubiate, Director of Hispanic marketing strategy for Anthem Blue Cross. “We know MAOF brings a long-standing heritage in the community,  understanding of the needs of the Latino community and are viewed as a trusted resource.  Their partnership has been very important as we work to inform, educate and empower local families about the benefits of the ACA.”

For local community residents still looking for help about how to enroll in a health plan they can visit the MAOF Montebello office where a broker will be on hand every Thursday from 10 am to 12 noon through March 27 to help you choose a health plan.

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