Carlos J. Viramontes was elected Chairman of the Board at the board meeting of November 17, 2010. He began his two-year tenure on January 1, 2011. He was re-elected to a second two-year term from January 1, 2013 to December 31, 2014.
Mr. Viramontes began his business career in 1980 as an area sales manager for Anheuser-Busch responsible for Southern California’s Hispanic market. Shortly after being hired he relocated to Albuquerque, N.M. where he managed the growth of the company from a 10 percent share of market to 30 percent in three years. Upon returning to Los Angeles in 1984, he was responsible for the Hispanic marketing and public relations activities organizing the brewery’s largest grass roots soccer sponsorship and Mexican talent concert series partnership. His personal involvement with the Latino consumer evolved when Viramontes became the community relations manager in 2008 where he also oversaw key relationships with non-profit organizations. After 28 years with the company he left Anheuser-Busch and in April 2009 founded Viramontes Marketing Communications, Inc. (VMC).
A long time member of the Southern California Latino community, Viramontes is a member of the Mexican American Alumni Association at his alma mater Loyola Marymount University and a board member of the Latino Alumni Association at USC. In 2009 he began serving on the Clorox Chairman’s Hispanic Advisory council. Other affiliations include the Mexican American Grocers Association, and Pepperdine University’s Hispanic Community Advisory Committee. He has deep ties to the Mexican American Opportunity Foundation (MAOF) that trace back to 1980. Mr. Viramontes has been married for 27 years. He lives in Downey, California with his family.