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 A
message from Martin Castro
For over four decades, the Mexican American Opportunity
Foundation (MAOF) has provided human services to under
served communities in California. From its humble beginnings
in East Los Angeles, today our geographical service area
includes seven California counties. It is a tradition
that continues to be unmatched by any Latino non-profit
service organization and supports the claim that MAOF
is the largest Hispanic non-profit in the Country, as
noted by Hispanic Business Magazine each of the last four
years. From a well-established base of 28 licensed child
care and development centers serving 3,000 preschool children,
to serving another 5,000 children in our CalWORKS Program
to help parents move from public assistance to gainful
employment, to serving youths and adults with job training
and job placement services, to providing senior citizens
with a myriad of services in their golden years, MAOF
serves well over 100,000 California residents each year.
We are proud to be joined by our corporate partners in providing additional services through their generous contributions. These services include Financial Literacy programs funded by HSBC; nutrition programs funded by Kraft Foods; early childhood education programs funded by AT&T and the Metro Jobs program funded by Eastside LRT Constructors. I am pleased to be joined in our efforts by a great team of dedicated professionals who have chosen MAOF as their employer of choice and by a truly supportive and passionate board of directors led by Frank Ayala of the Southern California Gas Company. Together, we have set some ambitious goals for 2006 and beyond that include geographic expansion and harnessing additional corporate support to expand and improve our services.
We welcome all of you to be a part of our rich tradition
by supporting MAOF in any way you can. Please contact
us with your thoughts and ideas of how we can work together.
Martin Castro, President and CEO Biography
401 N. Garfield Avenue
Montebello, CA 90640
(323) 890-9600
(323) 890-9637 fax
 Board
Chair
Carlos J. Viramontes
Term: 2010-2012
Carlos J. Viramontes was elected Chairman of the
Board at the board meeting of November 17, 2010. He
began his two-year tenure on January 1, 2011. Mr.
Viramontes began his business career in 1980 as an area
sales manager for Anheuser-Busch responsible for
Southern California’s Hispanic market. Shortly after
being hired he relocated to Albuquerque, N.M. where he
managed the growth of the company from a 10 percent
share of market to 30 percent in three years. Upon
returning to Los Angeles in 1984, he was responsible for
the Hispanic marketing and public relations activities
organizing the brewery’s largest grass roots soccer
sponsorship and Mexican talent concert series
partnership. His personal involvement with the Latino
consumer evolved when Viramontes became the community
relations manager in 2008 where he also oversaw key
relationships with non-profit organizations. After 28
years with the company he left Anheuser-Busch and in
April 2009 founded Viramontes Marketing Communications,
Inc. (VMC).
A long time member of the Southern California Latino
community, Viramontes is a member of the Mexican
American Alumni Association at his alma mater Loyola
Marymount University and a board member of the Latino
Alumni Association at USC. In 2009 he began serving on
the Clorox Chairman’s Hispanic Advisory council. Other
affiliations include the Mexican American Grocers
Association, and Pepperdine University’s Hispanic
Community Advisory Committee. He has deep ties to the
Mexican American Opportunity Foundation (MAOF) that
trace back to 1980. Mr. Viramontes has been married for
27 years. He lives in Downey, California with his
family.
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